Raw Video Transcription

[00:00:00] Okay. Now that we’ve got all of those, uh, launched and processing right now, I want to add a couple image ones and we’re gonna make these really sloppy, cuz sloppy ones tend to, uh, convert really well. So I’m going to Refr re, we just changed the call to action on this. I’m just gonna copy this really quick and I’m gonna go over to Photoshop.

[00:00:17] I’m gonna add a text box. I’m just gonna paste that. Okay. So let’s just change this.

[00:00:31] We’re just gonna edit this as we go here. Make this a little smaller

[00:00:39] or make this, actually, let’s make that up.[00:01:00]

[00:01:02] Okay, so that looks good. How to scale your brand in six weeks? You, you? Just a few. Okay, cool. Uh, I need to add a little image on here to make this ugly. So what I’m gonna do is I’m gonna go here, I’m gonna go to my server.

[00:01:18] and we’re gonna go find one of these videos.

[00:01:28] Actually, I probably need to find a raw one cuz that’s not gonna work.

[00:01:41] So let’s see if we can find a good.[00:02:00]

[00:02:08] I’m trying to find a screenshot where maybe I’m like pointing or something like this.

[00:02:19] I know it can be awkward to look at yourself, so just the sooner you get over it, easier it gets.[00:03:00]

[00:03:24] Okay, that one looks kind of awkward. So we’re gonna use this. So I’m gonna do command shift four. I’m gonna draw a box over myself here, just like that. And then I’m gonna take this screenshot. I’m gonna right click. I’m gonna open it with Photoshop. and I’m gonna pull my face off it. So the way that you do that is you just select this little tool right here and you just draw a square over everything you wanna take.

[00:03:50] And through ai, this is pretty cool. It’s gonna say, Ah, we think he wants to do this dude, and it, it would be right. So that’s good. So we’re gonna click this, [00:04:00] Hold on, we’re gonna do your control Z here. So yeah, found everything that’s kind of cool.

[00:04:09] So we want this thing down here too. Eh? Maybe we don’t. I don’t know. All right. Let’s see what that looks like. We’re in a control or command. Copy. Come back over here. A new layer. Paste it. Command TE to shrink this down.

[00:04:32] And I think that looks okay. The only reason why I want that ugly picture down there is because all the other videos that people have been watching have seen that frame of video. So I’m just hoping that they’re like, Oh yeah, that dude with a gray shirt, like he’s bald and always wears those stupid glasses.

[00:04:45] I think, uh, you know that, that makes sense. I, I think I recognize that guy. So I’m good with this. I’m not gonna change anything, so I’m just gonna do command option shift. S. I’m gonna make this quality 90, so it’s at least respectable, [00:05:00] and I’m gonna call this P three image add,

[00:05:10] and then we’ll go to, I don’t know where, I’m not connected to the server, so I’m just gonna save that to my desktop, which is totally fine. And then now what I’m gonna do is I’m gonna go. Quit this. I’m gonna go back to this over here, and we’re gonna go inside campaigns. We’re gonna go to P three traffic.

[00:05:28] I’m gonna go inside. Let’s see if this launched yet. It probably did not. Oh, it’s in review now. It’s outta processing, which is great. But I’m gonna start with my Facebook page engagements. I’m gonna click edit and there’s my Facebook page engagements. I’m going to duplicate this.

[00:05:48] Hit okay. And I’m not gonna really change anything other than if I go here and go to Copy, I’m gonna say, This is SoCo, Facebook, pe, [00:06:00] and then that this is going to be image one. Man, you upload. I’m not gonna do video. I’m going to upload a photo, upload again, let’s go to desktop. And of course it’s not there.

[00:06:16] There it is.

[00:06:25] That looks okay. Let’s go to, Oh, let’s go to crop.

[00:06:45] I mean, that’s fine.

[00:06:54] We’ll leave half my head in there. I’ve never done that before. Let’s see if that works. It probably won’t work. We’ll see if it [00:07:00] does. We’re okay with that. So this is the exact same thing. So, uh, but the only thing that we, we don’t want to do, uh, image vailable unable to get image. This may be due to image being deleted or unable to be processed.

[00:07:11] I don’t never seen that before, but we will. We’ll fix that here in a second. Now, I don’t wanna say watch this to learn how you can get clients while only spending a few dollars today. Uh, I’m gonna say free training.

[00:07:28] You never wanna do all caps. That was a goof free training.

[00:07:35] Learn how you can get more clients while only spending a few dollars per day. And I think that’s, uh, That’s it. I’m not gonna mess around with it anymore.

[00:07:57] Oh, did one of these things again. What’s up with that?[00:08:00]

[00:08:04] Okay, so we don’t want to do.

[00:08:14] I think in the last video we said this was gonna happen.

[00:08:30] Yeah, but we’re not gonna make any of those changes yet. We’re gonna let that stay. That’s the video one. Okay. Now, since we already have this one built and we, we relatively, you know, like what it looks like, right? Uh, free training. Learn how you can get more clients. . Okay, I think that looks totally fine. So what I’m gonna do now, we learned this in another one, we’re gonna go to duplicate and we’re gonna say, um, existing campaign inside P three traffic.

[00:08:58] And we’re gonna say Add to all. But we’re [00:09:00] gonna remove the one from the Facebook page, cuz we already did that one. So I want you to de, I want you to duplicate this ad in these two campaigns up here. So we’re just gonna click. . And then the only thing that we’re gonna do now is we’re gonna go back to this ad and we’re gonna change the name of the ad and the URL parameter.

[00:09:16] So this is going to be Facebook page engagements, website, traffic, ad image one.

[00:09:29] I think we put image. Yeah, it’s image one. So.

[00:09:37] Again, this one’s gonna be Image one, but it’s going to be SoCo Insta page engagements, and I don’t think we need to edit this. This is Insta SoCo page engagements.[00:10:00]

[00:10:15] this one’s going to be P two video. Use P two video. Use image one,

[00:10:25] and we’re gonna edit this.

[00:10:51] Apply. Oh, I spelled this wrong. So in the description [00:11:00] it says, for free, let’s fix all this.

[00:11:17] So even though I just made a bunch of changes to this campaign that’s getting pushed live right now, I’m not gonna publish any of this stuff until that goes live. And then once it goes live, I’ll publish the whole thing. Okay, So let’s go outside of this to see what we did. So now if we go inside the campaign of P three traffic, we’ve got three assets that’s going, we’ve got one that’s gonna go to all my Facebook page engagements, one that’s gonna go to all the Instagram page engagements, and one that’s gonna go to everybody who watched at least 15 seconds of a phase two video.

[00:11:46] If you go inside of each one of these, we’re running, um, . Oh, that’s, that shouldn’t look like that. That’s it’s, it’s goofing because it hasn’t been pushed live yet. But inside of this, we’re running two campaigns in, in each, in each [00:12:00] one. At least we should be, Let’s see if that’s the case. . Yeah. Inside each one we have two different ads, right?

[00:12:05] We’ve got this video one that’s gonna play, and then we’ve got one that’s an image. Then we’ve got a video one that’s gonna play, and then we’ve got an image. Then we’ve got a video one that’s gonna play, and then we’ve got an image. So the only thing that I’m gonna do after this, and I know this sounds weird, but again, my goal.

[00:12:21] Um, we’re selling much like you guys are in right now. We have a discount to get into the Omni Brand Accelerator somewhere, you know, between 800 and a thousand dollars right now. Uh, it’s on sale from 1595, uh, and our goal is to get a sale with about every $290 that we spend in advertising. Um, we’re pretty much there right now in regards to conversion.

[00:12:41] Uh, and so obviously we wanna spend as much as possible to continue that. Uh, the next one that we will create, I’ll actually do the exact same thing. I’ll show you how to do it right now, is I’m going to change this background.

[00:12:57] I’m gonna delete this background. Actually, we’re gonna add a new [00:13:00] background. Put it behind this. We’re gonna draw a little square, and I’m gonna make this my little, I don’t even know what color this is. It looks like it’s already there. The one F. Yep, that’s already it. And then I’m gonna take this text and I’m just gonna make this white.

[00:13:24] And then again, we’re gonna export this one save. And we’re gonna label this the same one, but this one’s going to be one F 28 33. And let’s, we’re just gonna see if that’s gonna convert more, believe it or not. Sometimes darker images do. All right, so now we’re gonna go back over here. We’re gonna do the same thing and we’re just gonna split test, if that does any better.

[00:13:45] It may, it may not. Right. So I’m just gonna click here. I’m gonna go to duplicate hit. Okay. And then we’re gonna say, uh, PV image one, and this is gonna be one F 28 33. [00:14:00] That’s the color of the, uh, ad. And I’m gonna change the photo.

[00:14:14] This is also gonna gimme one more ad that I can put in front of everybody that’s just a different ad. I’m gonna do original here. We’re gonna do this, We’re gonna do a half head again. Again, no idea if that’s gonna work, but we’re gonna not worry too much about it, and I think everything else is the same.

[00:14:30] We’re just gonna go in here to the URL per. and we’re gonna type in one F 28 33 so that we know it’s the darker image. We’re gonna make sure the pixel does not fire. I’m not sure why it’s not doing that.

[00:14:54] It’s on for that one. It’s not on for this one, it’s on for this one, it’s on for [00:15:00] this one. It’s on for this one. Okay, so now that we’ve got this dark image going, uh, and again, I’m not gonna publish anything cuz nothing’s live yet. I’m gonna click here. I’m gonna go to Duplicate and I’m gonna go to Existing Campaign.

[00:15:14] It already defaults to that. I’m gonna go to add to all, but I already did it for P two. So I’m gonna hit duplicate and then now you’ll notice I’ve got three ads here. Three ads here, three ads here. So I’m gonna click on this one and I’m gonna change the end of the ad name so I can track it. . This is not P two video of your image.

[00:15:33] This is SoCo INTA page engagement. And then same thing. We’re gonna come down here. Make sure that the pixel, uh, yeah, it turns it off every time, so you should, that’s why it’s doing that. I’m gonna look at the er l parameter again. This is not P two. This is SoCo. Insta page engagements, traffic ad[00:16:00]

[00:16:03] apply. Let’s go to this one. Turn on pixel. Change the name of this up here,

[00:16:14] and this is

[00:16:19] SoCo Facebook page engagements. And then we’re gonna change the URL tracking. And again, you may not be looking at Google Analytics. If you’re not, don’t worry about any of this stuff.

[00:16:35] Apply. So now we’ve got, uh, three different pieces of copy on three different audiences. And, and the reason why this does well is because Facebook now has a choice. To continue to serve up content and creation to these audience to see what converts best. If one is a noticeable winner, it’s automatically gonna push that harder, right?

[00:16:54] It’s important to understand. So we just added all of that. We’ll go back to campaigns. We’re gonna click on traffic, we’re gonna [00:17:00] refresh. It’s still in review, so we can’t push everything else live yet, but when it goes live, I’ll push everything and maybe there’ll be a little update video of what that looks like once we get live.

[00:17:10] All right, So that’s how you add that secondary. Asset. Any questions, let me know on Tuesday and we’ll talk soon.