The Content and USP Page

What is a USP?

The reason someone should choose your or take action now. 

In homes marketing we talk about using “the only statement” to make your listing stand apart. 

Marketing yourself is no different

USP Ideas:

Your home sold in 31 days or we list it for free

Multiple offers in 7 days or we will pay you $5000

No commitment listing

We buy your house cash at your price

Day to Day Listing

MLS only service (flat fee)

1% Listing

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Remember this is the entry point NOT your final destination. 

This is your “contact page”

Examples:
 https://sundae.com/drphil/
 https://www1.offerpad.com/

They are all “contact pages” one is USP driven, the other is very “just call me” driven…