The Facebook Ads Overview

Raw Transcription Notes

[00:00:00] Welcome to week three. So by now, you probably have a little bit of the understanding of how the whole flow works. You’ve worked on some of your video content ideas. You understand the flow of creating content and asking for lead magnet, and finally asking for the sale today. In this video, I’m going to launch a slew of ads for our own personal coaching side of the business, and I’m gonna do it with you from step, uh, what we call phase one to phase two, to conversions.

[00:00:23] Really a three step process. Uh, What you should take away from this is that this isn’t necessarily going to be something that you can turn on and expect to make a million dollars in the next 24 hours. However, if you do this right and you really pay attention to the content and you allow the process to work itself, couple things you’re gonna notice are gonna happen.

[00:00:43] Number one. . Uh, this is why I think this is so exciting because this is video based. You are not going to have to worry about Facebook or Instagram throttling any of your ads. Now, for all the videos that follow this, uh, we’re gonna launch Facebook and Instagram, but at the same time, we use the same campaign building for that.[00:01:00]

[00:01:00] Uh, and as long as you’re in the habit of creating like a high velocity of short form videos, I would, We keep everything under we do under a minute. And the reason why we do that is twofold. Number one, it works on every platform. As of this video, uh, in October of 2022, depending on when you’re watching this, uh, Instagram I believe can go to 15 minutes and TikTok can go to 10 minutes or maybe talk’s 90 seconds.

[00:01:22] It’s over a minute, uh, reels wise, right? . Facebook obviously has no limits and videos. Uh, YouTube is one minute or less to be a short, and then LinkedIn, as long as it’s square or in, uh, landscape format, you can go almost any length. At least everything that we’ve uploaded has worked. So we try to keep everything under a minute because under a minute it works on everything.

[00:01:42] Uh, at this stage in your journey, depending on how much your ad spend is and how big your content creation team, um, is, it, maybe it’s just you, maybe you’ve got a couple people, maybe you’ve got a whole team. I don’t. . But if you’re small, uh, I wouldn’t worry about trying to create all these different videos for all the different platforms cuz you’re gonna get overwhelmed.[00:02:00]

[00:02:00] Uh, our workflow for all these is essentially every video’s under one minute, we create a square version of it and a vertical version of it, and that’s it. We don’t that like, we try to do everything under that. Okay, So in the next video we’re gonna cover what I would consider a phase one video, what I would consider a phase two video, and what call to actions I would run in phase three, and I’m actually gonna build this in my ad account right for you.

[00:02:23] Before we do that, I wanna give you guys a quick overview of how to set up these ad accounts or these campaigns to make sure that you can get the most amount of value from the Facebook algorithm. Here’s what I’m gonna tell you. Uh, Facebook, in the very end of your future for, especially for all of you guys in the real estate space, they’re gonna do away with these special ad, uh, audience targeting.

[00:02:41] So if you’re in the finance or the real estate, uh, or anything that involves credit or anything like that, and you have to. , the special ad categories, all of that is gonna go away and you’re basically gonna have to rely on the algorithm to say, This is who we think your videos should be shown to. And for a lot of you, that’s gonna be very frustrating.

[00:02:59] For the [00:03:00] uneducated advertiser, it’s gonna be very frustrating. But for people that understand the creative and content matter, in my opinion, this is gonna be the greatest thing that ever hit us as real estate agents. If you’re freaking out about that, I’m telling you not to. It’s gonna be just okay. All right.

[00:03:15] So, uh, next video we’ll talk about how to set this up. Then we’ll go right into the actual ad, uh, building and launching of our campaigns.