The LinkedIn Custom Website Traffic Audience

[00:00:00] So one of the audiences that we didn’t talk about earlier that I would definitely include on LinkedIn is website traffic. So let’s go to our screen share here and let’s talk about how to do that. So again, I’m still in the audience part. I’m gonna go to Create Audience and I’m gonna go to website and it’s, I’m just gonna call this web views

[00:00:19] and I’m gonna say 180 days match your URL that contains Steve It’s all, that’s all I care. So this is all website traffic. So if you did that

[00:00:36] and

[00:00:48] I thought we could do it and ignore, but it doesn’t seem like we can do that. So I’m just gonna do all website traffic in the last 180 days. Web view Steve Uh, you’re going to it, it should give you an [00:01:00] insight tag after this. So if we go to agree and create, Okay. To access the tag that you need to install, we’re gonna be in campaign manager analyze insight tag, and you’re gonna go to create insight tag.

[00:01:11] And that’s gonna say, I’m gonna install the tag myself at all you need to do is take this and apply it to your header code. Now we can do this one of two ways. If you remember, Uh, Google Tag Manager, which is the way we’re gonna do it. So we’re gonna go to tag. Dot I’m gonna make sure we’re logged into the right account.

[00:01:28] I’m gonna go to Steve, which is right here. I’m gonna go to New Tag, right there. Tag configuration. And I don’t think LinkedIn is on here. I think it’s just custom. There it is right there. LinkedIn Insight. And it’s gonna ask for the tag id. So I’m gonna come back over here and the tag id, uh, it might be partner id.

[00:01:54] Yeah. So you’re gonna click use Tag Manager, and you’re just gonna copy this. Go back over to [00:02:00] tag manager, paste it here, and you’re gonna say, I wanna fire this on all pages. And we’re gonna call this LinkedIn Insight tag. It’s save and then Submit. You gotta name it. Install LinkedIn Insights tag. All right, and now that’s on.

[00:02:23] So now what’s happening is there’s a piece of code from LinkedIn that’s on every page of your website, and it’s collecting all of that data and it’s giving it to LinkedIn so we have the ability to remarket it. Now, maybe you only want to remarket it to specific clients that have taken an offer on your page.

[00:02:38] Maybe only people that have viewed blog posts, maybe people that have seen squeeze pages. If you’re in the real estate, maybe you only want to trigger people that look at, you know, Carlsbad Homes or San Diego homes, or San Marcos homes, or La Jolla homes, and you want to be able to run dynamic ads based on what they’re looking at on the website.

[00:02:54] You can do that. The example that we just did was all, uh, homes or all the entire [00:03:00] website. Now, if you wanted to do only specific ones, uh, the way that you would do it from here, let’s get out of there Really. Uh, we’re gonna go into plan, we’re gonna go back to audiences, We’re gonna create another audience.

[00:03:11] And again, we’re gonna use this as a real estate example. We’re gonna go to website and we’re gonna say All Carlsbad Traffic.

[00:03:23] And it’s gonna say, you know, 180 days in the pass, I wanna say contains. And in my case it’s gonna be Dash, Carlsbad, Dash because in the URL of our website, uh, in the last part of the URL, when they’re looking at homes for. Uh, it’ll say the address, dash, carlsbad dash, California dash zip code. So we wanna say every time that we see Dash, carlsbad, dash, put them in this audience now, because we already included the insights tag on Google Tag Manager and it fires on every site.

[00:03:52] We don’t need to do anything other than just create this audience. And once you get enough traffic, it will do it. Now, how big does an [00:04:00] audience need to be? This, I don’t know how. I thought, I remember it was 300 members, but yeah, there it is right there. So you need to have at least 300 members in a retargeting audience to be able to run and ad against them.

[00:04:12] Uh, so again, if you’re only spending a couple bucks a day and your traffic’s expensive. Now here’s the great thing about this. You could be spending money on Facebook, Instagram, Google display, YouTube, and having all this traffic come to your. It’s not only remarketing the traffic that came from LinkedIn and then remarketing the LinkedIn, it’s, it’s, it’s putting all traffic in there.

[00:04:30] So if somebody’s logged into LinkedIn, this LinkedIn tag’s gonna pick them up and it’s gonna say, Wait a second, this Joe Blow and whatever market went to Steve Even though he’s never seen my LinkedIn account whatsoever. If he’s logged in and that tag picks him up, the retarget is gonna kick in on LinkedIn.

[00:04:45] It’s a very effective strategy. Uh, iOS 14. , Um, on web, right, on mobile, it still affects this, uh, still a wildly impact, you know, impacting marketing channel that you can use. However, you are going to need a decent [00:05:00] amount of traffic. This isn’t gonna work with a couple bucks a day in regards to building this, uh, asset.

[00:05:05] But like I said, if you’ve got a few bucks a day on every campaign from all different sources, all go into your site. This audience is gonna build really quick. And again, the goal is, is that when you meet with people, they. Wow, I see you everywhere. Like, thank you so much for all the content. I really feel like you’re the person we should be working with.

[00:05:22] Uh, it doesn’t happen overnight, but it doesn’t take months. If you do it right, it’ll only take a matter of weeks and you’ll start to see the fruits of all that labor set in. All right, next video. Uh, we’ve got the audiences built. Uh, we’re just gonna copy campaign. I’ll show you exactly how to run it to those specific audiences.

[00:05:37] This would be a lead magnet campaign that I would run, not the final like schedule call with me campaign, right?