The P3 Video Views Conversion Campaign

Raw Video Transcription

[00:00:00] If we go back to the ads manager over here and we click on campaigns, let’s see if we can review or resurface this.

[00:00:19] Okay. This one is still processing. So once that goes into review, we’ll see that over there. But what we wanna do now is we want to add the campaign, uh, to show to everybody who saw a video in phase two. So we’re gonna go to ADSD sets right here, and we’re gonna go to edit. And remember, this controls the objective, this controls who sees it, and the budget.

[00:00:41] And this controls the creative. So we want to change or add people who see it. So I’m just gonna click here. I’m gonna click duplicate. And this is gonna make a, a duplicate of the adset and the ad. And you notice it creates a copy. So this one we’re gonna do SoCo Instagram. I’m sorry. We’ll do the Instagram one [00:01:00] next.

[00:01:00] This is going to be SoCo P two video

[00:01:07] View.

[00:01:11] We’re gonna send ’em to a website, Link clicks, daily budget, seven bucks. We’re gonna leave that alone, but we’re not gonna do the Facebook page engagements. We’re gonna go to our P two video views. So again, this is gonna say, you know, we’re not gonna reach anybody. That’s cuz this is a brand new audience.

[00:01:29] And because it’s a brand new audience, I’m gonna take this down to three or $2 and then once we start to get traffic on this, I’m gonna lift it up. Cause I don’t wanna just burn. Uh, on it when we can’t do it. So, uh, so we’ve got P two video through play, views, location stuff’s all fine, manual placements.

[00:01:46] We’re gonna leave it on this, and then we’re gonna go over to the ad and we’re gonna go to the end of this. We’re gonna call this P two video[00:02:00]

[00:02:00] video view so that we know that this ad was in that. Manual upload. We’re gonna run the same video. I’m actually gonna put a bunch of videos in here, but I don’t have those quite ready yet. Uh, and that’s how you do the phase two video views for phase three traffic. So we’re showing the third ad to everybody who watched the second group of videos.

[00:02:19] That doesn’t make sense. Let me know on Tuesday and I can help clear this up. Let’s go to build a URL parameter. So the campaign medium is not going to be Facebook page engagements, traffic ad. This is going to be Facebook. P two video views traffic ad. I wanna know what’s coming from Facebook. I wanna know what’s coming from a phase two video view, and I wanna know what’s a traffic ad

[00:02:47] it apply. Make sure the pixel is set. I’m not sure why this was turned off, or we’re gonna turn that on to make sure the pixel fires this display link. I’m [00:03:00] not sure if I did this before. , but you’ll want that on there. Let’s see if we did. Oh, we did not have to edit that here.

[00:03:11] So because this one’s already live, we need to, uh, publish that again. Unfortunately, that’s gonna delay us going live on the other one.

[00:03:25] Okay, so that’s good. That’s good. We’ve got our tracking, we’ve got offline events. All that’s totally good. Now remember, like in previous videos I showed you that when you have a campaign, here’s P three traffic. When you have something that’s in learning or in ads and active, do not launch. The second campaign yet because, uh, it’s just gonna delay when you can light that up.

[00:03:46] Uh, so that’s video views, That’s the Facebook page, and the next video, I’ll show you how to do the Instagram one.