The page post engagement custom audience

Raw Transcription Notes

[00:00:00] Okay, now that we have the phase two engagement campaign, now it’s time to build the audience that’s gonna encompass all page engagements. Now this is gonna be a loose audience. This isn’t a qualified audience. It’s just one more thing that we’re gonna run right now to see if we can get some conversions.

[00:00:15] So I’m gonna go back up here to all tools, audiences, and I believe in this account, we already have it set. , Uh, there it is right there. All Steve Olson Facebook page engagements. For the last 2 65 days, we’ve got about 2,400 in there. So this audience is gonna populate, uh, with odds. It’s gonna populate with organic, it’s gonna populate for all of that.

[00:00:36] So we’re gonna create an ad. Around this. But if I don’t have this right now, and I know this week we covered this in week one, but if you don’t have this audience right here, you’re just gonna go to create audience, Custom audience. Uh, we’re gonna go to, um, Facebook. I think it’s page right there. Facebook page.

[00:00:54] Hit next. You’re gonna select the page you wanna do, there’s mine right there. Everyone [00:01:00] who engaged with your page, Uh, anyone who visited, people who engaged with any poster. . Um, we’re gonna leave it at this. Keep it a generic one. You’re gonna name it and you’re gonna create it. The second one you want to do is the Instagram one.

[00:01:13] So we’re gonna go Instagram account. Everyone who engaged with, uh, this professional account, I’m gonna say Instagram.

[00:01:25] I’m putting SoCo cuz of Steve Create audience and uh, we’re done. So that’s in there that will populate. So the next set of ads we’re gonna run is gonna go to all of our page post engagements, and then after that we’ll run the campaign that will go to all of the phase two video ads.