Raw Transcription

[00:00:00] Today or on this video rather. Um, we’re gonna get right into building the Facebook ad. Now I’m not gonna load the creative or anything in that, in this video that will be on the next video. Right now. I’m gonna show you basically in real life how to set this up based on the previous video of all my fancy handwriting.

[00:00:15] So now we’re actually gonna get into the how to specifically. I’m gonna explain every single step I’m gonna take, uh, we’ll go ahead and go right to a screen share in this, this is my account. This is exactly what we’re gonna launch. So I’ve, uh, created a new campaign up. It’s gonna be auction. That’s what we wanna run right now.

[00:00:32] And for this one, because we want, uh, just straight up video views, we’re gonna select engagement. And before I hit create, I’m gonna name all these. So I’m gonna call this P one engagement. And really you don’t need, if you’re gonna do, um, if you are going to. Actually, before I say that, let me just launch these campaigns and this will make sense in a second.

[00:00:59] I’m gonna do [00:01:00] my best not to edit any of this video so you can see the raw things that we do. Uh, remember the ad set. We’re gonna call this, uh, Entrepreneurs 24 to 60, You in the us and then we’re gonna call this P one and then name a video. I don’t have the name of video off Top bed right now. We’ll launch that in the next.

[00:01:24] So let’s continue now. It’s gonna create this. So we’ve got right here in the upper left hand. You’ve got the name of the campaign. This is the ad set. Remember, this is the objective. This is who sees it and the budget. And this is the creative. So if we’re in the real estate space, we’ve gotta select housing right here.

[00:01:43] I’m not launching real estate ads, so we’re gonna leave that alone. Buying type’s gonna be auction engagement. See how we can change, um, campaign objection. We can change it right here because this controls the entire campaign. We cannot change it after this. So we’re gonna leave it as engagement [00:02:00] spending limit.

[00:02:00] We’re gonna leave that alone and advanced campaign budget. We are gonna turn this off. Now, there are some reasons why you would want to use advanced campaign budget, um, but for this specific campaign, we’re gonna leave that alone. So in my case, I want to target entrepreneurs 24 to 60 in the US and we label this so I know exactly who sees it.

[00:02:18] So do you see how it says convers? . Um, and it says, How do you want people to engage with this post? Well, I don’t want messaging app. I want them to engage with my ads. You can say, get people to engage with your website. If you want to, um, engage with your ad, which what we’re gonna use, if you had an app, you do it there.

[00:02:37] If you want a Facebook page, I would select my Steve Olson Facebook page right there. And let’s say I just wanted them to gauge it. I don’t know when you would ever choose that. I would never use that. There’s no value to that. So I’m gonna select on your. We’re gonna leave dynamic creative off, and we want to optimize this ad video right here for a through play.

[00:02:58] So you have all these [00:03:00] options. You can optimize for a two second continuous video of you. I would not do that. A through play is anybody who watches at least 15 seconds. And then we’re gonna put our first daily budget to $7 on this campaign. We’re gonna launch it today. I’m not gonna set an end date. I’ve heard some people say that’s bad.

[00:03:19] I I have no opinion either, either, which way? I, I have no idea if that’s good or bad. Run ads all the time. We’re gonna leave that on now. We’re gonna build out our audience. So remember when I told you earlier, if you’re in the real estate space, you just have to put La Hoya plus 15 miles. There’s nothing else you can do.

[00:03:33] But if you’re outside of the real estate space, or credit or finance, you can get pretty targeted here. So, uh, let me show you what I’m gonna do. Remember I labeled mine entrepreneurs? 24 to 60. So I’m gonna change this right now. I want, um, United States. I’m gonna go here. I’m gonna, actually, I’m not gonna use one that we’ve already done.

[00:03:52] I’m gonna go down here to demographics. I’m just gonna type in entrepreneurs. So I’ve got entrepreneurship, business, finance, [00:04:00] that’s, that’s a big 300 million, uh, creative entrepreneurship, female entrepreneurship, social lung entrepreneurs, organization, sole proprietorship. These are all interests. Uh, Peter Jones, I don’t know who that is.

[00:04:14] Global. Kevin Harington. That’s good. James Khan. Kind of weird. Okay. I’m just gonna go business and finance. Now my audience is huge, right? So I wanna change this down. 24 to 60.

[00:04:34] That’s gonna take it down a little bit. Why does it, Oh, we selected this on. So according to entrepreneurs in the United States, 24 to 60, I can expect 314 through plays. If the video sucks and if Facebook thinks it’s great, I’m gonna get upwards of, uh, 907. Now this is per day based on my ad budget, so I’m pretty good with this languages.

[00:04:58] We’re gonna leave that alone. I’m [00:05:00] gonna turn off advanced placements. I’m gonna go to manual placements. And again, you can play with this, but I’m gonna turn everything off, but feeds, uh, and stories and reel.

[00:05:14] and you’re gonna see right here the number. I mean it was affected by 10 people a day. Big deal, right? I only wanna show up in the feeds. I do not wanna show up anywhere else. Uh, and I think for everything that we want to do, that’s everything. So let’s start again at the top. Uh, name it. Who’s gonna see it?

[00:05:29] We want them to engage on our ad. We want the engagement type to be, You can do post engagement or event responses. We want ours to be video views. We want to get billed every time somebody watches 15 seconds of our video or more. I’m gonna spend $7 a day. It’s gonna start today. Uh, I’m not going to, uh, let it expire.

[00:05:47] I want the ads to run all the time, and we’re gonna run this to everybody in the United States who’s 24 to 60, all genders and people that that have interest in entrepreneurship leave languages alone. I’m [00:06:00] gonna turn manual placements on Facebook and Instagram feeds and stories, and then we’re gonna click next.

[00:06:07] uh, again, we’re gonna name the video and I don’t have the video right here, but I wanna make sure that my Facebook account, my Facebook ad page or business page is selected, plus my Instagram. I have no idea why that doesn’t auto set itself maybe for you. It does for me, it doesn’t. Um, and we have two, we have two choices right here.

[00:06:23] We can either create an ad, Or we can use an existing post. Now I’m gonna tell you one thing that you may wanna play with is you may want to run traffic to existing posts because that’s gonna be public on your business page. One of the things that we don’t do a great job of is organic posting. And every time we do it, we get great results.

[00:06:40] So don’t ask me why we don’t do it, but we should do it more. Um, you may wanna play with using public posts. This is what that looks like. All you would do is change this to use existing post, and you’d go to select posts. And if you’ve already got a video, give this a second. A load here. So let’s say we’re using this one, you can just click it, hit continue, [00:07:00] and your entire ad now is built.

[00:07:03] All you have to do now is decide whether you want captions. We, we don’t do it because we already haven’t built into there. Uh, if you want a button, you can put a call to action button. We’re not gonna use any buttons cuz I just want people to, to like read or watch this video. I don’t want them to do anything else.

[00:07:18] Yes, at the end video we do say go to six week brand.com. Six week brand is mentioned in the copy up here. That’s, you know, you can do that as well, but I only want to pay for people to watch this video if they decide to go. That’s great, but I’m not paying for that right now. I only want people to pay to watch this video.

[00:07:36] Uh, offline events. That’s gonna default to on and you’re gonna hit publish. Literally, that’s all you’re gonna. , right as I get some of these videos edited. On the next one, the next video, I’m actually going to put the creative in here. I’ll build it from scratch so you can kind of see how we think about, uh, this content.

[00:07:53] And then we’re gonna push it. And in that video, I’m also gonna show you how to duplicate this ad set and create a bunch of them to continue to [00:08:00] test so I can see what works. Again, if you’re in the special ads world, maybe you’re in the real estate space. Maybe you’re going after La Joa, but I would do La Joa plus 15 miles Solana Beach plus 15 miles Encinitas plus 15 miles Carlsbad, plus 15 miles Delmar plus 15 miles.

[00:08:15] Like I would do all of the up upscale cities because um, it’s gonna give precedence to La Joa cuz it knows that’s where you want. It’s not gonna run everything 14 miles away, right? It knows you want to go after La Jolla people, but you don’t know if those people are in other high end cities around you.

[00:08:29] So that would still be a pretty good reason to duplicate. Every city going forward because you’re telling Facebook that you want to go after those people. So that’s what we’re cover in the next video. Let’s get over to that one.