The Phase 2 Video Views and Traffic Campaign

Raw Transcription Notes

[00:00:00] Okay, in this video we are going to launch the P two campaign. Now, I’m recording this right after I made the one a second ago, so none of those ads are live, but we can still build that custom audience so that we can run the second set of campaigns. Let me show you how to set that up. So let’s go back over here to my screen share.

[00:00:15] I’m gonna click here and I’m gonna go to audiences. So I’m still in the Ads manager. I’m gonna click audiences right? And let’s set up that first, uh, video views audience. So we’ve got all video views right here, which is good. We set this up in the beginning, that’s growing. But I’m gonna create a new custom audience specific for that campaign.

[00:00:33] And the meta sources is gonna be video views. I’m gonna click next and I’m gonna call this P one through play video use. So I know that this is phase one through play. All those video views. I wanna leave them in there for a year and we’re gonna say people who watched at least 15 seconds or a through play, and then it’s gonna say, Choose videos.

[00:00:57] Well, what I want to do is I want to go switch here to, this is [00:01:00] ads and I’m gonna say everything in this campaign.

[00:01:10] And I think the only reason why this is in there is cuz the other ones are not published yet. Or else you would see the other videos. That’s probably why it’s not there. Uh, but that’s totally fine. We can go back in here and we can always edit it. So you wanna make sure that every video that you wanna pull, um, let’s go back over to campaign.

[00:01:32] you wanna make sure that every single video that’s in that campaign is listed right here. Again, because that second video wasn’t pushed live yet. Uh, it’s not showing up here, but we’re gonna confirm that and we’re gonna save 15 second video views for all P one campaigns. Now, every time you upload a video, it’s really important every time you upload a video.

[00:01:53] I’m gonna create audience every time we upload a video, uh, when we create a new ad set or a new video within an ad set, we need [00:02:00] to come back to this custom audience and we need to make sure that we add that video. And you have to do that every time, right? You only have to add it once, but there’s no automation in regards to like it automatically getting added there.

[00:02:10] You have to go in there and add it. Uh, now doesn’t. If you forget, that’s totally okay, because when we add video views, it will bring everybody in through the last 365 days. But you are gonna miss out on future conversions for our phase two campaigns, um, which is really important, right? So I would recommend just part of your checklist.

[00:02:28] Every time you add a video to a phase one campaign, you go back to the audience, you edit it. I’ll show you how to do that in a second. You add that video and you hit save and you’re good to go. So let’s say you want to add that video to that campaign. This is how you do. Uh, we’re gonna exit out of this and we’re gonna go back to that through play.

[00:02:45] We’re gonna click on it, we’re gonna click action edit. And you see where it says edit videos. We’re gonna go back in here and we’re gonna say in the campaign, P one Engagement. And again, once you upload and you push ’em live, you’ll see it here. You’ll check all the boxes down here. You’ll hit [00:03:00] confirm, and then you’ll hit Update Audience.

[00:03:02] And then now you’re in it. Right Now, of course, this is gonna say below a thousand because I just uploaded these like two minutes ago. There’s not gonna be any video views on there. . So that’s really important. That’s how you do it. Now, the second type of campaign really is gonna be the same as the first, right?

[00:03:17] But the second type of campaign we wanna launch is going to be phase two. And in this case, we do actually wanna put the link in the video view. So let’s, let’s set that up really quick. So I’m gonna go back to ads Manager. And you notice how we have this, um, P one engagement. We’re gonna create a new campaign.

[00:03:35] This one’s gonna be called again, we’re gonna do traffic on this. , uh, I’m sorry. We’re gonna do engagement still. We’re gonna call this P two engagement and this one is going to be, again, uh, this set’s gonna be simple cuz we only have what audience? This one’s gonna be p one video use. Cuz remember that’s gonna be the audience and the [00:04:00] ad I, I don’t know, is gonna be P two something.

[00:04:03] I just don’t know the name of the ad yet cause I haven’t looked at the video. and this one’s really easy to set up. So on the campaign we’re gonna do P two engagement, no special ad categories. We’re gonna leave all this the same and we’re gonna go to P two. Now here’s the cool thing. Now I want you to, um, engage with my ad.

[00:04:21] I want you to do video views, which is totally fine. And I’m gonna pay for three plays. That’s totally good. Daily budget. I’m gonna change this to $5 cuz this is gonna be a much smaller. I’m gonna start this today, but here’s where it gets interesting. The audience is no longer like entrepreneurs or Gary V, or page admins or any of that stuff.

[00:04:42] And when we go in there, and I’ll give you guys an update later on down the road, like we will create a lot of those audiences. Um, this is really just one audience and all we have to do is go in here and type in P one. and there it is right there. So we’re gonna do P one video views, and right now it’s gonna say, Hey, your ad’s gonna suck.

[00:04:59] [00:05:00] Nobody’s gonna see it. Well duh cuz there’s nobody in it, right? But we wanna keep United States, we want all ages, we want all genders, and we want no detailed targeting. The only targeting that we want is they have to be in this video, views, audience language. Leave that alone. Again, placements, You can do whatever you want, but I’m gonna turn off audience, network and all of that.

[00:05:20] I don’t care about any of this stuff. . And again, nothing really changes. So I just want feeds and stories and reels. And I’m gonna go to next and we’re gonna do the same thing, right? I’m gonna create the ad here. I’m gonna add the video. Let’s see if we have any P two videos down. I don’t know that we do.

[00:05:38] Uh, we do not. But let’s say that we’re, let’s say that we did, Let’s say that we’re gonna use this Top Tech tools.

[00:05:46] So what are the top tech tools we use to scale sales? And then we’re gonna save, we’ll go back to, Let’s go back to this previous one. Make sure we’re [00:06:00] using the same ling lingo here.

[00:06:17] Pace that down there. Now I want to actually, I want them to actually click this time, so I’m gonna go at a destination, learn how to scale a brand in six weeks. Description, don’t really care Destination. I don’t want instant experience. I want, um, website, and let’s go to six week I’m not gonna use that.

[00:06:46] I’m actually just gonna delete all this tracking here and enter again. I’m going to use my Google Analytics URL builder source. Oh, actually I don’t need that at all. Let’s go here. We’re just gonna paste that [00:07:00] right there. Display link is gonna be Steve And then we’re gonna say build a URL parameter.

[00:07:05] I do this with everything, so I’m gonna type in Facebook cuz I wanna know it came from Facebook. This is going to be a P two

[00:07:14] engagement.

[00:07:19] And then campaign is gonna be the name of the ad when a dynamically put that in there. So traffic’s coming from Facebook, it’s a P two engagement, and the name of the ad is gonna merge in there. So I’m gonna hit. . Now this one is, what are the top tech tools? So I’m just gonna type in what are top tech tools, And this is gonna be from P one video use.

[00:07:41] and that’s really all we’re gonna do. Um, I’m not gonna create a whole bunch of different ad sets cuz I only want to run this to everybody who’s watched a P one video. And this would be ready to go. I would launch this. The only reason why we’re not gonna launch it right now, uh, is number one, we don’t have any video views from P one yet.

[00:07:56] We will, you know, once this goes live, but this is not the [00:08:00] video that I want to use. So we have specific videos that are more specific as to what the process looks like. We talk to them a little bit. Um, I’ll edit some of those videos and I’ll put an update video of that below this one so you guys can watch that one as well.

[00:08:13] Uh, but the videos essentially are the same. Uh, it’s just that instead of us giving high level stuff, now we’re gonna get a little bit more detailed around how you work with us. So instead of saying like, This is how you be an entrepreneur and this is how you sell and this is how you run ads and all the general stuff.

[00:08:27] Phase two is gonna be more, this is how you build your brand in six week. These are the tools that we use. Uh, this is how much your ad budget should be, should you hire a copywriter? What, like, we’re gonna get very specific in the how to. And then everybody that watches phase two or clicks on phase two, then they’re gonna get to phase three, and that’s gonna be image ads.

[00:08:45] We’re gonna tell you, buy this right now. Buy this right now. Buy this right now. That’s how that’s gonna look. So in the next couple videos, I’ll show you how we create the creative for those. That’s gonna be video and imagery. Uh, that’ll get pretty fun as well. All right, we’re getting to the end of [00:09:00] this.

[00:09:00] We’re almost there. We got two more campaigns to create, and from here it’s just content. And we keep adding, we keep spending more, pulling it back, and we just play with it on a day to day or week to week basis. and it may shock you that if you get your audiences right, people saying like, Holy crap, I see you all over the place.

[00:09:15] It sets in really quick, right? So that’s what’s so exciting about this. I hope this makes sense. If you’re confused on how to set this up or you have any questions, remember email I’ll bring it up. Either we’ll respond to email, you know, we’ll deal with it there as well. But we’ll also answer those live on the Tuesday calls, whether we answer those or not, uh, via email.

[00:09:34] That way everybody can learn. , but don’t be shy around your questions because if you’ve never done this before, it can get a little confusing if you don’t set it up correctly. But once we’re done with the whole campaign, it should start to make sense pretty quick. All right, let’s continue.