The Phase 2 Video Views Creative Install and Campaign Launch

Raw Transcription

[00:00:00] Okay, now that we have the ads from the previous video all launched, so if we go back over to campaigns, we’ll see P one engagement. Facebook did approve all of them. Uh, they’re a little on the high side for what we’re used to. So far, they’re at 2 cents. Yesterday when they got launched, they were a little higher, so they are coming down, which is good.

[00:00:18] So we’re gonna keep our eye on that. Now, if we go into each ad set, we’ve got both videos. This one’s still in review, so that’s not in testing yet. If we go to Facebook page admins, these are both active. This has not received. This is yesterday. So if we go to today, you’ll notice it’s running both of them right now if we go to Gary V, these are both active.

[00:00:40] It’s running both. They’re paying about the same for both videos. And then same thing for entrepreneurs. They’re there. So before we launch the phase two campaigns, remember because we added another video, we’re gonna have to go up here to a.

[00:00:57] And make sure we’re in the right ad account. We’re gonna go back here to [00:01:00] uh, P one through play videos. Hit edit, and you’ll notice when we have one video in there. So we want to go back here to campaigns. P one engagement. Now you’ll notice there’s two videos, so we’re gonna select that one, hit confirm, and then update audience.

[00:01:16] And again, this is really low cause we just launched this campaign yesterday, but we’re gonna turn this second one on right now. So we’re gonna go back to Ads Manager, make sure we’re in the right account. We are growth. Here’s our P two engagement. Now remember, the ads that we’re gonna run in this one are only gonna show to the people that watch videos in that.

[00:01:38] So let’s click into there. We’re gonna go ahead and edit this. And so we’ve got, uh, conversion location is on our ad. We still want video views. And um, technically we’re gonna ask for link click, so you could do post engagement as well. We’re still gonna leave it as video views, and I’ll show you why in a second.

[00:01:54] and again, we’re not gonna have all these crazy different ad audiences because the only people that we’re running this to [00:02:00] is people that are in that audience of phase one through play, video views, all United States, all ages, all genders, no detail targeting. . That’s the only thing we’re gonna use. All right, so let’s go into this and, uh, this isn’t going to be the name of the video.

[00:02:16] We’ll figure out the name of the video here in a second. We’re gonna delete this media. We’re gonna go to ad video. We’re gonna upload, and I’m gonna go on my server here and we’re gonna go find that. So I’m gonna go in here, we’ll find phase two. How much money would I spend? I go into short clips. We’re gonna use Square for this one.

[00:02:35] And let’s wait for that to get updated or uploaded rather. . And again, you might find that sometimes this takes a little while, that’s totally fine. But you’ll see the videos pop up here when they’re ready. So while that’s doing, I’m gonna change this, How much money? So again, we’re gonna leave that there.

[00:02:59] Headline, [00:03:00] How to Scale a Brand in six weeks, Learn More. We’ve got a website and then. We’ve already created this link in the last video, so we’re good with that. So all we need to do now is we need to go to edit media, go to edit video. And it looks like it already did it, but I just wanna make sure we’re same.

[00:03:15] Uh, we’re, we’re double checking. So thumbnail manual, and we wanna make sure it’s always the first frame because we’d put that headline there first. So I’m just gonna click save there and let’s do a quick once over on, uh, this campaign so we know that this is how much money should you be spending on video view campaigns?

[00:03:33] So let’s label. And then this is gonna be P one. Video Views is who we showed that to. We can take the question mark out of that.

[00:03:44] Okay. Steve Olson. That’s good. Create ad. There’s all that. How much money should you be spending on video view campaigns? Create a special free training. Learn how to scale a brand in six weeks. We’re gonna put it right there. There’s their web link. [00:04:00] And that is it. Let’s go check this on your ad video views.

[00:04:05] Now, right now I’m only gonna spend $5 a day cause my audience isn’t big. But once that audience starts to jump into the 2, 3, 4, 5, 10, 15,000, we’re gonna increase this budget. But right now we don’t need to have a huge budget because that audience is really small and only a few people are are gonna see this.

[00:04:21] Right now, uh, we’re gonna go back over here. No special ad categories for this one because, uh, this is not a real estate agent. and I think we’re good to, uh, publish this. Okay. Uh, so that’s published. We’ll wait till that goes. I’ll give you guys updates on what that looks like. Uh, and then the next video, we’re gonna set up phase three and the audience tracking for that.