Think of shorts of a 1 min or less pieces of content that are cut out of the pillar content.
All of these videos should lead back to the main piece of content whether that is youtube or a blog post
Shorts are great for ads because a thru play on facebook will only cost 0.01 – .03 per video view.
We can retarget all of the views.
Where we can run ads for shorts:
If they are just cuts from pillar content, they should lead back to the main video they were cut from.